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Our story

About Link 2 Link Asia Pacific

Link 2 Link was established in Singapore in 2003. Our 150+ people and 15+ distribution partners now serve 7,000+ stores across Asia Pacific.

A cat and a dog sitting together in soft light
Hands arranging bags and tins of pet food on a wooden shelf

Why we exist

We source and distribute pet food and pet care brands, with our own teams in Singapore, Malaysia, Vietnam and Indonesia. Different countries, different cultures: we understand.

In logistics, the final stage of delivery is called the last mile. For a pet brand, the stage that matters most is the last metre: the shelf where a pet owner chooses a product. Alongside delivery, we train store staff, support displays and promotions, advise on retail layout and manage reorders on the L2L Trade App.

We use technology and AI in every function, from logistics to sales, marketing and finance. It connects our offices and gives our people more time in store.

Happy pets, happy owners.

Our values

Our mission: to enhance the well-being of pets and owners by providing products which are exceptional in quality, nutrition and innovation.

Trust

Long-standing relationships

Some of our supplier and customer relationships go back more than 20 years.

Expansive network

Market coverage

We have our own teams in four markets and distribution partners across Asia Pacific.

Integrity

Product selection

We identify, test and review every product before we carry it.

Love for animals

Animal well-being

We choose each product for its benefit to the animal and to its owner.

Hill country pasture with grazing sheep

Where our brands are made

Our brands are made in these countries, listed A–Z.

AustraliaChinaGermanyIndiaItalyJapanLithuaniaMalaysiaNew ZealandSingaporeSouth KoreaUnited States
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Careers

We hire for sales, marketing and operations roles in Singapore, Malaysia, Vietnam and Indonesia. Email your CV to hr@link2linkco.com, with the role or market that interests you.

Email our HR team