Market analysis and positioning
We assess where your brand fits in each market and how to price it.
For brand owners
Pet food distributor for brands entering Asia Pacific
Our own teams in Singapore, Malaysia, Vietnam and Indonesia take your brand from market entry to the store shelf, and a typical launch takes four to six months. Before launch, we agree its positioning in each market with you.
What we do for your brand
After delivery, our teams set up point-of-sale material and displays in store. Retailers then reorder on the L2L Trade App.
Marketing strategy
We plan your brand’s launch and promotions with the retailers we supply.
Product testing
Before we carry your products, we test and review each one for nutrition, function and innovation.
Trade education
We train floor staff to explain and recommend your products.
Logistics
We import, warehouse and deliver your products, with stock rotated first in, first out (FIFO).
Our distribution network in Asia Pacific
We have our own teams in Southeast Asia and distribution partners across Asia Pacific. Some suppliers and customers have worked with us for more than 20 years.
7,000+Stores across Asia Pacific
15+Distribution partners
4Markets with our own offices and warehouses
12More markets through our partners
Singapore · Head officePandan Crescent
OperationWe run our own office and warehouses, with local sales and logistics teams.
Stock and deliveryWe rotate stock first in, first out (FIFO) and deliver in full and on time (IFOT).
Brands we distribute, A–Z
We are the exclusive distributor in Singapore for every brand listed.
Propose your brand
Tell us about your brand, your range and the markets you want to reach. We review every proposal and reply within five working days.