Market analysis and positioning
We analyse each target market and agree your brand’s positioning with you.
Services
Pet food distribution services in Asia Pacific
From market entry to the store shelf, our own teams in four markets handle market analysis, product testing, marketing, trade education and logistics. We also train and support retailers.
For brand owners
We help overseas brand owners enter Asia Pacific.
Marketing strategy
We work with you on a marketing plan and trade promotions for each market.
Product testing
We identify, test and review every product for nutrition, function and innovation.
Trade education
We train retailers and their floor staff to explain your products to customers.
Logistics
We import your products and deliver them to stores from our own warehouses in Singapore, Malaysia, Vietnam and Indonesia.
For pet retailers
We supply pet stores directly and help them sell our range.
Product recommendation
We help each store choose products for its customers, shelf space and price points.
Product education for floor staff
We train floor staff on our products so they can answer customers’ questions.
Point of sale and display
We provide shelf strips, display units and other point-of-sale material.
Marketing support and promotions
Together with brand owners, we organise in-store promotions and new product launches for retailers.
Retail layout advice
When a store opens or refits, we advise on its layout.
How we use technology and AI
We use technology and AI in every function of the business, from logistics to sales, marketing and finance.
Pet retailers place reorders directly with us on the L2L Trade App.
We rotate the stock in our warehouses first in, first out (FIFO).
We deliver to stores in full and on time (IFOT).
Questions about pet food distribution services
What does a pet food distributor do?
A pet food distributor imports products from brand owners, holds them in local warehouses and supplies them to retailers. Link 2 Link Asia Pacific also handles market analysis, marketing, product testing, trade education and in-store support.
Which markets do you cover?
Are you an exclusive distributor?
Yes. We are the exclusive distributor in Singapore for every brand we list, and in other markets for some of them. Contact us to check the territory for a specific brand.
Do you supply pet stores directly?
Yes. We supply pet stores and other retailers directly in Singapore, Malaysia, Vietnam and Indonesia. Retailers reorder on the L2L Trade App. Open a trade account to request trade terms.
Tell us what you need
Whether you own a brand or run a store, the right team replies within five working days.