Vitakraft
Food, treats and accessories for dogs, cats, birds and small animals. Link 2 Link Asia Pacific tested and reviewed Vitakraft products before adding them to its range.
Vitakraft pet care GmbH & Co. KG
Vitakraft is a pet care brand from Vitakraft pet care GmbH & Co. KG, a company based in Bremen, Germany. Its roots go back to 1837, when Heinrich Wührmann founded the business near Bremen, and the brand was introduced in 1929. Its range covers food, treats and care products for dogs, cats, birds and small animals, exported to over 50 countries. The brand focuses on baked and meaty snacks, species-specific staple foods and what it calls sustainable sourcing, including MSC-quality fish in fish varieties of Poésie® Classique and Cat Stick®.
- Beef Stick® meat snacks for dogs, cold-smoked over beech wood
- Kräcker® nibble sticks, launched in 1965, baked in three layers on natural wood
- 100% green electricity at its Bremen and Lower Saxony sites since 2021
Beef Stick® cold-smoked meat sticks, TREATIES® meaty bites, DELI CHEWS chew bones and Bello® Shampoo.
Poésie® Classique wet meals in sauce or jelly, Cat Stick® and Cat Yums® treats, Magic CLEAN® litter.
Home Food habitat-based mixes, Parakeet Pearl®, Canary Pearl® and Premium Menu staples, plus Kräcker® and Bisquiti® snacks.
MENU Vital staple mixes for dwarf rabbits, guinea pigs and hamsters, Vita Verde® hay and Kräcker® sticks.
Brand information from vitakraft.com and public sources, checked September 2026.
Vitakraft distributor across Asia Pacific
Link 2 Link Asia Pacific is the exclusive distributor of Vitakraft across Asia Pacific. We support the pet stores that carry it with trade pricing, product training for floor staff, point-of-sale material and promotions, and we deliver in full and on time.
Questions about Vitakraft
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